A Brighter Future with TOP CSR Campaign Provides 500 Students with School Uniforms, In Collaboration with MYDIN
January 10, 2019
Subang Jaya,January 4,
2018 –TOP, the No.1 brand in
Malaysia brought
back-to-school cheer to 500 children from selected NGOs from across the nation,
through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th
year of providing school uniforms and other back-to-school necessities to a total
of more than 1,600 children from 18 homes.
 |
| Children from Rumah Bakti Nur Syaheera and Rumah Hope receive the contribution of school uniforms and necessities from the Marketing Manager of Southern Lion Sdn Bhd, Mr. Leroy Yoon (in grey jacket) |
TOP collaborated with
leading
retailer, MYDIN to carry out
the CSR fund raising campaign from November 15 to December 15, which saw 30 cents
from the sales of selected TOP products from all MYDIN
outlets nationwide channeled towards providing the back-to-school necessities
for children aged between 7 to 17 years from 18 care organizations. The school
necessities include a full school kit of brand new uniform, school bag and
stationery set for each child.
The campaign had two simple objectives, which is to
give these children new uniforms that they can take pride in, that can motivate
them to achieve more by boosting their self-confidence and self-esteem; and to
educate them on the importance of a hygienic lifestyle, including caring for
their clothing so that they are clean and hygienically laundered.
Uniforms for children from care organization across
the nation will be ready for collection before school reopens, giving the
children the peace of mind that they will be dressed for success in the new
school year.
Southern
Lion Sdn Bhd Marketing Manager, Mr.Leroy Yoon thanked MYDIN and its customers
for their generous support of the program that has brought much hope and joy to
children.
 |
| Mr. Leroy Yoon, Marketing Manager of Southern Lion Sdn Bhd explained to the children on how they could use TOP detergent to wash their school uniform effectively |
“We are grateful for the support of MYDIN and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates. In return TOP is glad to provide the innovation and benefits of our products to all. We are proud to be part of an initiative that is motivating more children to enjoy a brighter future. Our thanks to all TOP users who have made this possible for the fourth consecutive year,”said Mr. Yoon.
To find out more,
please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.
Among the 18 charity homes are:-
Kedah/Perlis
|
|
1
|
PertubuhanRumahAnak Yatim Daerah
Kuala Muda
|
2
|
Rumah Superkids
|
Penang
|
|
3
|
PertubuhanRumah Kebajikan Seri
CahayaPulau Pinang
|
4
|
Pusat Jagaan Persekutuan Kebajikan
AnakAnak Yatim Islam Pulau Pinang
|
Kelantan/Terengganu
|
|
5
|
Rumah Tunas HarapanPakatan Kasih
|
6
|
RumahAnak Yatim danDhuafa' Siti
Aminah (RAYSA)
|
Perak
|
|
7
|
The Salvation Army Ipoh Children's
Home
|
8
|
Pusat JagaanAnak-Anak Yatim Nurul
Iman
|
Kuala Lumpur/Selangor
|
|
9
|
Rumah Hope
|
10
|
RumahBakti Nur Syaheera
|
Pahang
|
|
11
|
Badan Kebajikan Anak-anak Yatim
danMiskinNadwah Permata Camar
|
12
|
Pusat Jagaan Wanita dan Kanak-kanak
Casa Harapan
|
Negeri Sembilan
|
|
13
|
Persatuan Kebajikan Kanak-kanak
Rhema
|
14
|
PertubuhanAnak Yatim DarulAminan
(PAYDA)
|
Melaka
|
|
15
|
Pertubuhan Kebajikan Bhagawan Sri
Ramakrishna Malaysia
|
16
|
Pusat Jagaan Kanak-Kanak Harapan
Bukit Baru
|
Johor
|
|
17
|
Pusat Kebajikan Kalvari Johor
|
18
|
Persatuan Kebajikan Darul Hanan
|
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1 comments
terbaek :)
ReplyDeleteSebarang bentuk komen adalah tanggungjawab anda. CN tidak akan bertanggungjawab ke atas komen yang tidak berhemah.
Terima kasih di atas komen-komen anda.