A Brighter Future with TOP CSR Campaign Provides 500 Students with School Uniforms, In Collaboration with MYDIN

January 10, 2019

Subang Jaya,January 4, 2018TOP, the No.1 brand in Malaysia brought back-to-school cheer to 500 children from selected NGOs from across the nation, through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th year of providing school uniforms and other back-to-school necessities to a total of more than 1,600 children from 18 homes.

top, #TOPcerahikehidupan, top CSR campaign
Children from Rumah Bakti Nur Syaheera and Rumah Hope receive the contribution of school uniforms and necessities from the Marketing Manager of Southern Lion Sdn Bhd, Mr. Leroy Yoon (in grey jacket) 

TOP collaborated with leading retailer, MYDIN to carry out the CSR fund raising campaign from November 15 to December 15, which saw 30 cents from the sales of selected TOP products from all MYDIN outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from 18 care organizations. The school necessities include a full school kit of brand new uniform, school bag and stationery set for each child.

The campaign had two simple objectives, which is to give these children new uniforms that they can take pride in, that can motivate them to achieve more by boosting their self-confidence and self-esteem; and to educate them on the importance of a hygienic lifestyle, including caring for their clothing so that they are clean and hygienically laundered.

Uniforms for children from care organization across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the new school year.

Southern Lion Sdn Bhd Marketing Manager, Mr.Leroy Yoon thanked MYDIN and its customers for their generous support of the program that has brought much hope and joy to children.

top, #TOPcerahikehidupan, top CSR campaign
Mr. Leroy Yoon, Marketing Manager of Southern Lion Sdn Bhd explained to the children on how they could use TOP detergent to wash their school uniform effectively 

“We are grateful for the support of MYDIN and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates. In return TOP is glad to provide the innovation and benefits of our products to all. We are proud to be part of an initiative that is motivating more children to enjoy a brighter future. Our thanks to all TOP users who have made this possible for the fourth consecutive year,”said Mr. Yoon.

To find out more, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.

Among the 18 charity homes are:-

PertubuhanRumahAnak Yatim Daerah Kuala Muda
Rumah Superkids

PertubuhanRumah Kebajikan Seri CahayaPulau Pinang
Pusat Jagaan Persekutuan Kebajikan AnakAnak Yatim Islam Pulau Pinang

Rumah Tunas HarapanPakatan Kasih
RumahAnak Yatim danDhuafa' Siti Aminah (RAYSA)

The Salvation Army Ipoh Children's Home
Pusat JagaanAnak-Anak Yatim Nurul Iman

Kuala Lumpur/Selangor
Rumah Hope
RumahBakti Nur Syaheera

Badan Kebajikan Anak-anak Yatim danMiskinNadwah Permata Camar
Pusat Jagaan Wanita dan Kanak-kanak Casa Harapan

Negeri Sembilan
Persatuan Kebajikan Kanak-kanak Rhema
PertubuhanAnak Yatim DarulAminan (PAYDA)

Pertubuhan Kebajikan Bhagawan Sri Ramakrishna Malaysia
Pusat Jagaan Kanak-Kanak Harapan Bukit Baru

Pusat Kebajikan Kalvari Johor
Persatuan Kebajikan Darul Hanan


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