event
#MYCYBERSALE 2018 FUELS E-COMMERCE SECTOR WITH GROWING PARTICIPATION BY SMES
September 01, 2018
#MYCYBERSALE 2018 | The 5th #MYCYBERSALE 2018 is
set to become Malaysia’s biggest ever national online sale event since 2014, withover
1,200 merchants offering products and services in more than 20 retail categories. The event is proving to be a
successful model for the Small Medium Enterprises (SMEs) with almost 70% of the participating merchants coming from this sector. #MYCYBERSALE 2018, happening from 3rd
to 7th September, is organised by the National ICT Association of
Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation
(MDEC).
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| #MYCYBERSALE 2018 - www.mycybersale.my. |
#MYCYBERSALE 2018 highlight:
>> The 5th #MYCYBERSALE 2018 national online sale event draws more than 1,200 merchants; nearly 70% are SMEs
>> #MYCYBERSALE has more than 1000 merchants offering fantastic discounts up to 90%
>> At least 600 merchants ready to ship orders overseas
>> #MYCYBERSALE 2018 attracts more than 100 partners, contributing more than 62% private sector funding;
>> #MYCYBERSALE 2018 has the potential to reachover 13.9 million online shoppers in Malaysia
>> Products ranging from baby products, fashion, electrical and more
>> Over 70 lucky draw prizes to be won!
>> Malaysian
and overseas shoppers can start shopping in #MYCYBERSALE 2018 from 3rd
to 7thSeptember at www.mycybersale.my.
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| PINKY - The fashionista |
Grab Fantastic Deals with more than 1000 merchants offering
The regional and international brands
taking part in this online sale event include Lazada, Shopee, Shopback, 28Mall,
Malaysia Airlines Berhad, Qoo10, Hermo, Shopback, Coca Cola, Mead Johnson and
Unilever.
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| DANAIL - The Baby |
“#MYCYBERSALE merchantshave lined up attractivedeals and items at hugely-discounted pricesfor consumers to take advantage of. This is the time to grab fantastic travel deals, your favourite tech gadgets, shop for festive holiday gifts and year-end parties,” said Ganesh Kumar Bangah, Chairman of PIKOM.
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| NAILSON - The Techie |
Almost two thirds of the Malaysian
internet users are online shoppers and #MYCYBERSALE 2018 has the potential to
reach over 13.9 million online shoppers in Malaysia, said Ganesh.
He added that PIKOM is confident the
targeted RM370 million in GMV for the event will be surpassed. GMV is defined
as the total revenue generated during the five-day sales period before making
an allowance for discounts.
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| JOJARI - The Traveller |
Theme-‘DRIVING GROWTH THROUGH OMNI CHANNEL COMMERCE’
#MYCYBERSALE 2018 is aimed at encouraging SMEs and micro-enterprises to adopt an omni channel
approach for their businesses to reduce dependency on social media private
messaging sales. More than
600 merchants are expected to ship orders to China, United Arab Emirates,
United States and other countries in Europe and South East Asia.
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| #MYCYBERSALE launching event |
With the
favourable Ringgit currency rate expected to attract more overseas customers to
#MYCYBERSALE 2018, PIKOM is confident that the targeted RM50 million export
revenue will be achieved, said Ganesh, who was speaking at the launch of
#MYCYBERSALE 2018.
#MYCYBERSALE
2018 online sale event has become a catalyst for merchants in Malaysia to be
part of the e-Commerce ecosystem and contribute to the domestic and export e-Commerce
revenue. In 2017,#MYCYBERSALE attracted 1,007 merchants generating RM311
million in GMV, with RM39 million in export revenue.
#MYCYBERSALE 2018 event drew strong
support from more than 100 leading corporate and retail brands in the private
sector which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and
Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and
y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation
(MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First
and City-Link Express. The event also
attracted initiative partners and marketing partners as well as lucky draw
sponsors.
“This is the second year that PIKOM is helming #MYCYBERSALE and I am confident it is on a progressive road to become a fully self-sustainable event as more than 62% of the event this year is funded by the private sector compared with 40% last year,” Ganesh added.
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| VIPs with 4 icon of #MYCYBERSALE 2018 |
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